SWFRS Together Photo

South Wales Fire and Rescue Service launches campaign to challenge workforce imbalance 


Wales’ largest Fire and Rescue Service hopes new campaign will ensure the Service is seen as employer of choice

South Wales Fire and Rescue Service (SWFRS) is launching its ambitious campaign – ‘Together’ – as part of its strategic objectives to address the ongoing imbalance in workforce diversity faced by the Service. Currently, only 15.5% of SWFRS staff represent women, disability, ethnic minorities and LGB or T.

The Service believes that a more diverse workforce will bring many benefits, greater innovation and creativity, an understanding of how to serve its  communities better and how to tailor its approach for the future in protecting the communities of South Wales by reducing risk. 

The new campaign will include:

  • A new Careers film showcases the variety of careers available within the Service, as well as the abundance of life changing and life saving work that the Service undertakes
  • Current SWFRS employees have written about their roles in SWFRS which are available to read on the Service’s website and the ‘Together’ pages
  • Focused recruitment events to engage with groups who are under-represented in the Service, starting with a female specific event at ‘Pretty Mudder’ in Bute Park on Saturday 10th September
  • Proactive engagement with external partners who are experts within their field e.g. Race Equality First, Stonewall, Chwarae Teg to help raise awareness of South Wales Fire and Rescue Service Careers and challenge occupational stereotyping
  • Firefighter Taster Days will run from October 2016 to give communities the opportunity to see what it means to be a firefighter to break stereotypes around it being a male dominated profession

Huw Jakeway, Chief Fire Officer for South Wales Fire and Rescue Service said, “We have always been an employer of choice in South Wales, however, we have not been as successful as we would have liked in increasing the diversity of our workforce. The ‘Together’ campaign is a positive step in this direction.

“Therefore, we must, challenge ourselves to ensure we promote our Service and the extensive careers that we offer across all communities.”

Key drivers of this campaign have been the Service’s continuous analysis of workforce demographics which highlight how particular occupations e.g. Firefighting, Fleet, Human Resources, are under-represented and secondly, the Service’s ongoing desire to be more representative of the communities that it serves.

Mark Malson, Head of Human Resources at South Wales Fire and Rescue Service added, “We know and appreciate that progress will not happen overnight, however, for us to truly achieve our vision, to make South Wales safer by reducing risk, we can no longer overlook the fact that we do not have all the answers or knowledge that we need to protect all of our communities in South Wales.

“Just as we are totally committed to our communities, we also need to be committed and driven towards developing diversity across our Service, so we need to open our doors to all in our society and welcome them to interact with us, to see us as an Employer of Choice and to join us in continuing to protect our communities further.” 

For more information about the ‘Together’ campaign, its aims, read staff stories and which events SWFRS will be at to share information, visit www.southwales-fire.gov.uk

              Contact Details

01443 232000
Fax: 01443 232165

email: press_office@southwales-fire.gov.uk

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Page Last Updated on 15/9/2016