The Fire Authority’s vision is a Fire and Rescue Service that:

• Is proactive in preventing fires and other risks, rather than simply reacting to fires
• Acts in support of the Government’s wider agenda of social inclusion, neighbourhood renewal and crime reduction
• Has effective institutions that support its role and purpose
• Is well-managed and effective
• Is committed to developing and adapting to changing circumstances, including the threat of terrorism
• Plays a positive role in community development
• Makes a real, positive and sustainable difference to the local quality of life
• Works in partnership with others to secure the well-being of the area and the people who live, work or visit it
• Is understood and highly regarded by people