To make South Wales safer by reducing risk.
 
Our Vision Statement describes an ideal future and unites SWFRS around a common purpose.

Our Mission
We will achieve our Vision by:

 - Serving our communities’ needs
 - Working with others
 - Facing challenges through innovation and improvement
 - Reducing Risk through education, enforcement and response
 - Succeeding in making South Wales safer

Our mission statement describes the overall purpose of SWFRS: what we do, who we do it for, and how and why we do it. It also sets the boundaries of our current activities.

Our Values
Our VALUES define what we stand for — they are our core rules. Once defined, the values that are important to us should be reflected in everything we do.

SWFRS has a set of values which describe how we will work as an organisation. Whenever you come into contact with SWFRS, as a member of public, a partner, a business or a member of staff, these values should always be evident.

Caring
We will be caring and compassionate displaying concern and empathy for others.

Dedicated
We are dedicated to the communities where we live, work and visit. We are devoted to saving lives and working in partnerships as an integral part of our communities.

Disciplined
We are clear about our roles and operate within agreed levels of authority, within a disciplined environment. We consider that the highest form of discipline is self-discipline.

Dynamic
We will embrace, and are capable, of changing or being changed. We partake in vigorous activity, with energy and enthusiasm, achieving high effectiveness.

Professional
We will demonstrate professionalism in all that we undertake. This means we will carry out our duties in a competent and dependable manner, demonstrating expertise in all that we do and ensuring that we demonstrate commitment to the high standards expected of SWFRS at all times.

Resilient
We will anticipate risk, limit impact, and bounce back rapidly through adaptability, evolution and growth in the face of turbulent change. We will withstand and recover quickly from difficult conditions.

Respectful
We will respect each other and the communities we serve. This means treating people fairly, accepting differences and acknowledging the contribution of our colleagues and our communities.

Trustworthy
We can be relied on to be honest and truthful.
Our values reflect the core ideology of SWFRS.